"Our team chose to settle in Zhenjiang at that time, on the one hand, because Zhenjiang has rich IP resources to explore, on the other hand, Zhenjiang has a number of local universities that can send professional talents, and at the same time, the cost of living in Zhenjiang is also low. After many investigations, we finally settled in Jingkou District Zhihui Technology Center and began operation. Fan Yijing, deputy general manager of Aim Culture Technology Co., Ltd., said.

As an animator with more than 25 years of animation production experience, Fan Yijing has participated in many well-known domestic animation projects: the movies Boonie Bears , Nezha, Ma Liang, Space EnErgy Robot, etc.; TV Dream Summoning King 2, Panda Pet Vet, The Private Eyes, Mashimaro, Shenzang, and so on.

He said that the core entrepreneurial team of Aim is composed of the core technical team of the head animation production company, and most of the team members have more than ten years of industry research and development and marketing experience. For example, Chen Qiao, the project manager and post-production supervisor, has more than ten years of animation production experience, and has participated in projects such as Seer 7, Go Go Bus, GG Bond Movie, Morphing Car 4, Kung Food , Kiki & Nuna, CoNaBlue, the Westward, Beyond the Ocean and other projects.

Animation director Wu Wenbin also has more than ten years of animation production experience, and has participated in projects such as Fights Break Sphere, Martial Universe, Cosmicrew, AOTU, Beyond the Ocean,American film ZULA and German film ANTIL, accumulating rich three-dimensional animation production experience and start-up team development experience.

In the course of operation for more than a year, the company focuses on the development of IP in the industry and release. At present, some achievements have been made in business, talent introduction and technical cooperation. Now, it has a core R&D and production team of more than 30 people. In June this year, it also has its own single-family office building.

The company's current business is also gradually fully opened, participating in many domestic and foreign animation projects, including Cute Chicken Team in South Korea's funnyflux, and Cleo & Cuquin in Spain; Domestic Alpha Animation's "Barara Little Devil Fairy", Guangzhou WinSing's GG Bond  and so on.

Zhu Yalu, deputy director of Dayushan Creative New Community, said that Zhihui Technology Center has a "Microsoft-Cloud and Mobile Technology Platform", especially the Microsoft cloud rendering service, which provides great technical support and services to many park technology enterprises, including Aim Company. At the same time, with the help of the role of "Dayushan Digital Cultural and Creative Industry College" built by Zhihui Science and Technology Center and Zhenjiang Higher Vocational and Technical School, Aim Company and the Department of Finance and Art of Zhenjiang Higher Vocational School have also established the "One Skill Aim Chinese Characteristics Apprenticeship Enterprise Class", which has sent the first batch of professional talents to Aim culture this year.

"We attach great importance to the cultivation of our own talents, and also actively cooperate with local universities in Zhenjiang, which can be said to form a win-win situation." Fan Yijing believes that for schools, the employment problem of some students in related majors can be solved. Enterprises need personnel with specialized skills, and enterprises intervene in pre-job training earlier, which can effectively solve the situation that students and enterprises are derailed, and correspondingly improve the employment rate of schools.

For enterprises, the company currently has a lot of excellent original works and collaborative projects to produce, so the team needs to grow step by step. Aim belongs to the whole process of production company, each production link has a more mature system operation, if there are relatively good plasticity students for vocational training, according to aptitude teaching into the appropriate job, thus solving the difficult state of enterprise employment.

For students, having a plan for their employment direction and professional skills improvement, and connecting with the company as soon as possible before graduation, can help them plan targeted efforts, have a skill, and adapt to the upcoming social life faster.

For parents, they all hope that their children can learn to be useful, have their first formal job after graduation, and have a good start on the road to the workplace.

In addition, through the recommendation and introduction of Zhihui Technology Center, Aim also has in-depth cooperation with the Art Department of Jiangsu University in the application of mainstream motion capture software technology in China; It also has cooperation with Jingjiang College and Zhenjiang Technician College of Jiangsu University in talent cultivation programs.

In only half a year, Aim Company has accumulated nearly 25  personnel. Fan Yijing said: "Zhenjiang's investment environment is very good, Jingkou District, Xiangshan Street, Dayu Mountain management committee, Zhihui Science and Technology Center staff at all levels, in the early stage of the company to handle relevant procedures and later operation, have given us a lot of services and help; Especially to promote our understanding and cooperation with many universities."

A local original IP animation project Mystery of Haunster in Zhenjiang, which is being created by Aim Company, has been filed with the provincial radio and television department and is expected to be officially launched in September next year. The reporter learned that Mystery of Haunster  is an adventure-themed anime about children's mental health, mainly aimed at children aged 3-8. There are 26 episodes, each about 11 minutes long.

Wu Wenbin, director of animation, said that this is the company's work in the field of children's mental health science. It mainly tells the story of a group of children who discover a passage to a magical island, where each child encounters and fights a monster that embodies their fears, shortcomings or bad habits. The island's friendly inhabitants, the Terrans, call these haunting monsters "Haunster".

"The protagonist Xiao Luo in the film helps children fight Haunster, but in the end, every child must face and fight their monsters alone to grow." Wu Wenbin said that we hope that through such a work, we can guide children's mental health and encourage them to face difficulties positively and grow up bravely.

The next step of the company is to form a research and development team of about 60-80 people, and it is expected to produce 500 minutes of animation. At the same time, the company will continue to deepen the incubation of local cultural IP in Zhenjiang, build a core IP brand, promote the formation of a cultural science and technology tourism industry chain, and strive to build the first original IP industry chain development and production base in Zhenjiang.

Zhang Po, deputy director of the Jingkou District Investment Promotion Service Center, who is responsible for investment promotion in the tertiary industry, said that the successful operation of Aim is a microcosm of Jingkou District's vigorous development of the digital economy, "Through many foreign visits and policy promotion in the early stage, to attracting high-quality enterprises to settle down, and then to the later formalities, employment recruitment and other support, we provide full service." It is hoped that more enterprises will come to Zhenjiang and Jingkou to start businesses, and better realize the development goal of 'industrial landmark, innovation landmark and vitality landmark' in Jingkou District! ”   

*This article is reprinted from Zhenjiang Today